At HB Media, we blend precision with purpose to create impactful digital experiences.
HB Media is a boutique creative house founded by business partners Ben Henderson and Mark Buchanan. Our journey began with the high-octane storytelling of the Australian Car Collector YouTube channel, where we realized that our combined backgrounds—spanning decades of technical design, high-level strategy, and professional communication—offered a unique value to the media landscape.
We operate at the intersection of precision and purpose. Mark Buchanan brings over 30 years of expertise in design, video, photography and IT systems, ensuring every digital experience we build is technically flawless and visually striking. Ben Henderson provides the firm’s strategic core; with a distinguished background in professional teaching, with leadership forged from working in high-pressure environments as a First Officer in the Rural Fire Brigade and high-level sales, Ben excels at translating complex ideas into compelling, results-driven narratives.
Who We Are
Mark Buchanan
With a passion for Classic and Sports cars. In 2002 Mark created and published Australia’s first quality club level Australian Classic and Sports magazine. Many opposition Australian Classic Car publications followed his photographic style, layout and content ideas. A compliment to his work.
Companies, small businesses and clients Mark has worked for over the years include: Nature’s Own, Your Local Wedding Guide, Australian Performance Horse, Daydream Island Resort and Spa, Fire and Safety Industries, Postcode Property, Ray White, Worldsaway Retreat, T3 Partners, Cabins at the View, Number 33 B&B, RACQ, Witzer and Curator of the Brisbane Motor Museum.
Additionally he enjoys and has enjoyed roles in various car clubs as designer, photographer and editor of Mercedes-Benz Club of Queenslands “Super Star Magazine”, Alfa Romeo Club of Queenslands magazine “Per Sempre Alfa”, Porsche club of Queenslands “Porsche News” and has enjoyed working on commemorative magazines for Rolls Royce and Bentley.
Ben Henderson
Ben credits his existence to a Type 49 Bugatti from the 1030's. This car lead to his mother and father meeting and becoming friends. Ben is the offspring of a folk and jazz singer and a mechanical engineer. The two shared an interest in classic cars which bred a similar passion in their son.
Ben's first car was a 1982 Mazda 323. Not exactly a flying start into the world of classic cars. With a fascination for all things Jaguar, including sharing a birth date with founder Sir William Lyons, Ben's admiration for Jags saw him using copious amounts of contact adhesive to glue burr walnut veneer to the dash and door cards of the Mazda in order to replicate the interior of a British classic in a Japanese runabout. The things we do at 17.
Having trained as a teacher, and with a fascination for all things mechanical, Ben's desire to investigate the weird and wonderful world of inspired transport has lead him to the mantra of "long live the analogue motorcar".